Many execs or small business owners think social media is complete fluff — and for most businesses, it is.
And when they say fluff, they don't mean to say it's pointless. It's well-documented that social media is a powerful tool. The skepticism with investing in social media is that it can be a coin toss if there is a return on investment (ROI).
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Kevin O'Leary Recommends This 6-Step Social Media Strategy - Entrepreneur
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