T.J. Maxx's Recession-Proof Pricing Strategy, Explained - The Wall Street Journal

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From Thin Mints to Tagalongs: How Cookies Fuel Girl Scouts' Success

Girl Scout cookies are sold for only a few months each year, yet they generate $800 million in revenue annually, according to Girl Scouts USA. Here's how the cookies have become key ingredients for their longstanding success. Photo: Andy Matsko/Republican-Herald/AP

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T.J. Maxx's Recession-Proof Pricing Strategy, Explained - The Wall Street Journal
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