Gone are the days where b-to-b marketing was all about rationale and numbers. More than ever, business customers are looking for partners they can build a meaningful relationship with, not just a transactional vendor-customer arrangement. In fact, it’s been shown that b-to-b marketing initiatives that tap into people’s emotions are seven times more effective at driving long-term relationships than purely rational messaging.
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September 20, 2021 at 08:55PM
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How Your B-to-B Marketing Strategy Can Pack an Emotional Punch - Adweek
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