Engineers are a tough audience to reach. The most effective tactic for reaching them — this year, anyway — is email, according to according to the 2021 Marketing to Engineers Survey by engineering.com.
Email has emerged as the top channel, jumping six places to usurp search as their preferred tactics. …
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July 24, 2021 at 01:33AM
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The E-ffect On Engineers: Email Emerges As Top Tactic For Reaching Them 07/26/2021 - MediaPost Communications
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