Now more than ever, it's important to look at how you can add digital strategies to your nonprofit organization. In my own nonprofit, we've made a concerted effort to find more ways to work online to reach out to those who support our nonprofit and those who benefit from our purpose as a nonprofit.
Here is what I have learned through the digital transformation tactics that we have implemented.
Social Video Tools
Our focus has been to look for those digital tools that reach the largest part of our audience and at the lowest cost. That led us to explore social video tools, including Facebook Live. This tool allows us to conduct regular discussions online on a live basis and then provide the videos for ongoing viewing. In using this tool, more than one of our nonprofit representatives can present or participate at one time.
We've seen our engagement numbers go up because our audience is able to ask questions and make comments. In both cases, we can address those during the live video as well as follow-up after our live presentation finishes. This allows us to know what's currently on the mind of our audience so we can also adapt our content delivery to address those issues and needs. Although we focus on Facebook Live, Instagram has a similar social video tool that can also work if you have followers on that channel.
Consider leveraging social video tools to enhance your nonprofit's community outreach. Allow your supporters to have an outlet to ask questions to make suggestions. This collaboration could help drive a new project or simply improve your current operations.
Webinars And Podcasts
We've also found that it helps to use video conferencing tools like Zoom, GoToMeeting and even YouTube to conduct webinars. These webinars are a much more cost-effective and engaging tool to use than putting together what could be an expensive in-person seminar or conference. Rather than covering the cost of travel for expert speakers and participants, we have set up webinars to conduct panel discussions and share ideas virtually.
This spreads awareness of our message, our thought leadership and how we can help our audience. Plus, our colleagues in our nonprofit niche also get recognition without anyone having to invest in anything besides an internet connection, headset and webcam. We market these webinars on website landing pages that announce upcoming online events, as well as use our social media presence and email blasts to announce what's coming up.
Similarly, creating a podcast has also helped us expand our audience in an engaging way. When audience members don't have access to video, they can listen to our episodes and receive beneficial content that way. Our following has grown significantly since introducing our podcast and getting it listed on various podcast directories.
Consider using tools like video conferencing or podcasting to further spread your nonprofit's message and reach new supporters. Because these options are cost-effective, they're a natural fit for any organization looking to boost visibility. Creating content for your supporters and representatives is a great way to strengthen the sense of community and value.
Online Outreach And Additional Resources
Like so many startups that also operate on a shoestring budget, nonprofits have to be careful about spending during a digital transformation. The good news we discovered is that you don't have to invest in everything or spend a lot on what you do decide can help with your digital transformation.
While your nonprofit may have different requirements, here's what we've added to our organization:
• We use free content calendar templates to create a content calendar for what to deliver to each channel and when.
• We've added a basic CRM tool that allows us to better manage our database and send out personalized and timely messages to donors rather than using printed collateral.
• The aforementioned social media video tools are part of our social media campaigns that periodically include targeted Facebook ads. These low-cost advertising methods also deliver analytical data that helps us better understand our audience.
• The video conferencing tools listed above also offer low-cost plans that provide a good return for the nominal investment.
• We use some free and low-cost SEO and content tracking tools to help shape the content we deliver to our audience through our blog, website and social media channels.
Look at areas in your organization that need attention the most. Come up with a list of resources or tools that could help inefficiencies. You don't have to invest a large amount of money to get results.
Before implementing any steps toward digitally transforming for your nonprofit, take the time to study what others have done. There are many examples and resources on channels and media outlets (e.g., Facebook, YouTube, etc.) to watch and learn from. Doing so can help you avoid any missteps for your own nonprofit, as well as guide which digital tactics to use for your specific nonprofit goals.
"tactic" - Google News
April 10, 2020 at 06:51PM
https://ift.tt/2UVWWsy
Digital Transformation Tactics For Your Nonprofit - Forbes
"tactic" - Google News
https://ift.tt/2NLbO9d
Shoes Man Tutorial
Pos News Update
Meme Update
Korean Entertainment News
Japan News Update
Bagikan Berita Ini
0 Response to "Digital Transformation Tactics For Your Nonprofit - Forbes"
Post a Comment