Josh Peters named head of global commercial data strategy, partnerships and governance for The Washington Post - The Washington Post

ersamoyor.blogspot.com

The Washington Post today announces Josh Peters has been named head of global commercial data strategy, partnerships and governance for Client Solutions. In this role, he will be responsible for driving The Post’s consumer data strategy with a focus on the direct sold ad business, data partnerships and identity resolution.

“The ad industry is on the precipice of a tectonic shift and this represents an enormous opportunity for The Post,” said Kodi Foster, VP of Commercial Technology and Development at The Post. “Josh’s leadership positions us to expand our efforts in 2022 and beyond to further enhance the value of our contextual audience intelligence while maintaining our best of class user privacy standards.”

Peters will work closely with the Advertising Science, Insights, research and Analytics, and RED teams to deliver more integrated and innovative data supported products and capabilities to market that holistically captures all the opportunities The Post can unlock for marketers.

Peters joins The Post from Buzzfeed where he spent the last seven years, serving most recently as senior director for global audience data strategy and data partnerships. In that role, he led the development of their “Lighthouse” data services suite. A 16-year veteran of online marketing, Peters held roles in the agency world including at Horizon Media where he was responsible for creating media strategies for Fortune 500 brands.

Peters holds an associate degree in Computer Science from Casper College in Wyoming. His first day is April 4 and he will be based in New York.

Adblock test (Why?)

"strategy" - Google News
March 31, 2022 at 08:23PM
https://ift.tt/ukOXF1m

Josh Peters named head of global commercial data strategy, partnerships and governance for The Washington Post - The Washington Post
"strategy" - Google News
https://ift.tt/j3O2exW
https://ift.tt/owM82nf

Bagikan Berita Ini