Agility, marketing strategy keeps Waterbury's Ideal Fish afloat amid pandemic - Waterbury Republican American

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Eric Pederson, president and CEO, checks on swimming fish Dec. 18 at Ideal Fish in Waterbury. Steven Valenti Republican-American

WATERBURY — Ideal Fish President and CEO Eric Pedersen had to pivot to survive. The pandemic washed out sales of branzino to specialty markets and restaurants in March. Suddenly, restaurants were closing and people were not shopping the aisles with ease. Pedersen hired an e-commerce adviser and local marketing agency, and moved to direct-consumer mode […]

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"strategy" - Google News
December 27, 2020 at 07:00AM
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Agility, marketing strategy keeps Waterbury's Ideal Fish afloat amid pandemic - Waterbury Republican American
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