HIGH POINT – International Market Centers has expanded its customer outreach, marketing and brand strategy teams to support the company’s development of omnichannel solutions.
As a key part of this effort, retailer Mary S. Moore has joined IMC as the new senior vice president omnichannel buyer.
The company said its existing team of buyer services specialists, led by Cindy Henry from the gift industry, will report to Moore and will double in size to support one-to-one buyer outreach, with a continued focus on long-standing relationships in the gift, home furnishings, housewares and apparel industries.
The company-wide strategy includes the expansion of its buyer services and customer success teams as well as the creation of a new brand strategy team dedicated to supporting the launch of its Juniper suite of digital solutions, powered by IMC_di, the company’s digital innovations division.
To develop a cohesive strategy across physical and digital, IMC will add a dedicated Juniper digital brand team aligned with its existing brand strategy teams. All four of IMC’s brand strategy teams will report to IMC’s senior vice president, Karen Olson.
Additionally, IMC_di will expand its customer success team to ease vendor adoption of JuniperMarket. Headed by senior director Marisa Garcia, the team’s current responsibilities for account management, customer onboarding and customer support extend to include integration services to its overall customer success efforts.
Teddy Pekalski will assume the role of senior director and head of Juniper Sales. In line with accelerated demand and launch timelines, the sales department will be expanded by 30%.
IMC_di’s product and design team is also expanding to support the development of newly upgraded IMC market websites as well as Juniper products. Tripp Regan, a long-time member of IMC’s digital marketing team, will assume the new role of vice president of product and design.
Regan and Garcia both report to senior vice president Brandon Ward who has spearheaded digital innovation at IMC since joining the company in 2017.
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October 31, 2020 at 02:44AM
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IMC expands brand strategy, marketing and customer outreach teams - Furniture Today
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