State-owned lender Bank Rakyat Indonesia (BRI) has prepared a strategy to face The New Normal. Transformations is Bank BRI’s plan to survive and grow in the future.
Bank BRI president director Sunarso said Bank BRI had, in fact, undergone transformations since 2016. “Transformations have been conducted in two areas, namely digital and culture, and the pandemic has accelerated the transformations,” said Surnaro during a virtual halal bi halal (post-Idul Fitri gathering) with chief editors of national media in Jakarta on June 5.
The online halal bi halal with chief editors was the first of such activity to be held by Bank BRI since COVID-19 spread to Indonesia. More than 50 chief editors from various print, television and online media attended the event, which is expected to strengthen silaturahhmi (friendship) between Bank BRI and the media.
Sunarso went on to say that BRI’s strategy in facing the New Normal focused on three major areas, namely employees and networks, information technology (IT) and digital and business processes. First, for employees and networks, BRI has adopted a flexy working system, a change in functions and the role of the BRI office network, coworking space and the adoption of health protocols in all BRI offices.
Second, in regard to IT and digital, the company has prepared an excellent system and networks, as well as security to enable people to make transactions in an easy and safe manner. “Finally, BRI has changed products, business processes and operation by adjusting to consumer behavior, such as by providing digital loans and digital savings, with sound growth retained through selective growth,” he added.
BRI’s commitment to maintaining business quality through selective growth amid the pandemic is manifested in its performance as of the end of quarter I, 2020. BRI’s channeled loans are recorded at Rp 930.7 trillion, or a growth of 10.1 percent year-on-year, higher than the average recorded growth of national banks.
While efforts continue to channel loans, BRI has also gone ahead with its program to restructure loans for micro, small and medium enterprises (MSMEs) affected by the COVID-19 outbreak. As of the end of May 2020, Bank BRI has restructured loans extended to 2.3 million MSME owners, with loans totaling Rp 140.24 trillion.
“With the prepared strategy and adequate risk management, Bank BRI is optimistic that the bank can pass the pandemic with business quality retained and will realize its vision of becoming ‘The Most Valuable Bank and Home to The Best Talent’,” he concluded.
For further information about Bank BRI, please visit: bri.co.id.
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