Mattel has reinvented the doll several times to keep up with pop culture. In 2016, Barbie’s proportions were changed, in response to criticism that the doll’s shape wasn’t realistic. The company also issued dolls with more skin tones in response to diversity critiques. Rabinovitch-Fox said the company is now using the film to rebrand Barbie for adults.
Alisha Jucevic/Bloomberg News
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July 18, 2023 at 05:14AM
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The ‘Barbie’ Marketing Strategy: Let’s Go Party - The Wall Street Journal
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