Successful Data and Analytics Strategy - Gartner

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An effective data strategy vision statement also fulfills four specific requirements, such that it is:

1. Inspirational

2. Company-specific

3. Positioning data analytics as a business discipline

4. Providing strategic focus

A well-developed vision statement that explains what data-driven means from the three perspectives and fulfills the four requirements adheres to the following structure:

We contribute to (strategic goal), for (stakeholder X, Y, Z), by doing (value propositions).

Consider this example from a pharmaceutical company:

“We strive for a world where information provides actionable insight to prevent, protect and predict diseases of all kinds, and improve people’s lives.”

Or this one from a financial services provider:

“We aim to help clients lead financial sound lives, being there when needed, through data-driven insights, processes and products.”

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Successful Data and Analytics Strategy - Gartner
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