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Strategy as a Way of Life - MIT Sloan

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1. M. Lieberman, “Social: Why Our Brains Are Wired to Connect” (New York: Crown, 2013), 43.

2. For more on recent findings in neuroscience, see I. Nonaka and H. Takeuchi, “The Foundations of Knowledge Practice,” chap. 2 in “The Wise Company: How Companies Create Continuous Innovation” (New York: Oxford University Press, 2019); and I. Nonaka and H. Takeuchi, “Humanizing Strategy,” Long Range Planning 54, no. 4 (August 2021).

3. C. Koch, “Consciousness: Confessions of a Romantic Reductionist” (Cambridge, Massachusetts: MIT Press, 2012), 129-130.

4. M. Rother, “Toyota Kata: Managing People for Improvement, Adaptiveness, and Superior Results” (New York: McGraw Hill, 2010), 16.

5. As of late May 2021, Microsoft’s market capitalization exceeded that of its two biggest rivals in cloud, Google and Amazon.

6. R. Waters, “Satya Nadella Brought Microsoft Back From the Brink of Irrelevance,” Los Angeles Times, Dec. 21, 2019, www.latimes.com.

7. S. Nadella, “Satya Nadella Email to Employees on First Day as CEO,” Microsoft, Feb. 4, 2014, https://ift.tt/21iwWS2.

8. E. Osono, N. Shimizu, and H. Takeuchi, “Extreme Toyota: Radical Contradictions That Drive Success at the World’s Best Manufacturer” (Hoboken, New Jersey: John Wiley & Sons, 2008).

9. “Shadowing Akio Toyoda: 72 Hours in Germany,” President, Aug. 1, 2016, 109 (in Japanese).

10. Based on an interview with Naito in 2005, when Nonaka started to serve on the Eisai board.

11. Based on interviews with Komori on multiple occasions, from 2012 to 2019, in Tokyo.

12. S. Komori, “Innovating Out of Crisis: How Fujifilm Survived (and Thrived) as Its Core Business Was Vanishing” (Berkeley, California: Stone Bridge Press, 2015), 134-135. The parentheses were added and the paragraphs shortened by the authors.

13. Komori, “Innovating Out of Crisis,” 157.

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