- Lamborghini says its lineup will be hybridized by the end of 2024.
- The automaker has set a 50-percent reduction in product CO2 emissions, spending $1.8 billion in the hybrid transition.
- The first all-electric Lamborghini will debute in the second half of the decade.
Lamborghini has unveiled Direzione Cor Tauri, the roadmap to what it is calling its “roadmap to the decarbonization of future models and the Sant’ Agata Bolognese site based on a holistic approach to its environmental sustainability strategy.”
The automaker said that throughout the electrification process it will focus on continually identifying technologies and solutions that “guarantee top performance and driving dynamics in keeping with the marque’s tradition.”
Car Tauri has three phases. The limited-edition Sian (top) is Lamborghini’s first shot at a hybrid powertrain, in this case a 6.5-liter V12 hybrid producing 819 hp. Two new V12-powered cars will be announced later this year.
The second phase starts in 2023 when Lamborghini launches its first hybrid series production car and by 2024 the whole lineup -- Huracan, Aventador, and Urus will be electrified, Lamborghini said. The company said the “authentic Lamborghini driving experience” will always be the focus, and the company plans to use more carbon fiber to cut weight. The company’s goal in the second phase is to cut CO2 emissions 50 percent by the beginning of 2025.
Lamborghini said the $1.8 billion it is spending transitioning to hybrids is the largest in company history and illustrates its “strong sense of responsibility.”
Phase 3 is Lamborghini’s first electric car, a new, additional model arriving in the second half of the decade, the company said.
As for Sant’ Agata Bolognese, Lamborghini said it achieved CO2 neutral certification in 2015 and has been maintained even though the plant size has doubled in recent years.
“In addition to reducing CO2 emissions, environmental protection, sustainability in the supply chain, attention to employees and corporate social responsibility are integral parts of this strategy,” the company said.
Lamborghini president and CEO Stephan Winkelmann said the “newly plotted course” is necessary in what he called a radically changing world, adding that the company wants to make its contribution by continually reducing its environmental impact through concrete projects.
“Our response is a plan with a 360-degree approach,” he said, “encompassing our products and our Santa’ Agata Bolognese location, taking us toward a more sustainable future while always remaining faithful to our DNA. Lamborghini has always been synonymous with preeminent technological expertise in building engines boasting extraordinary performance. This commitment will continue as an absolute priority of our innovation trajectory. Today’s promise, supported by the largest investment plan in the brand’s history, reinforces our deep dedication to not only our customers but also to our fans, our people and their families as well as to the territory where the company was born in Emilia Romagna and to Made in Italy Excellence.”
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